What are some of the ways mobile phones have changed the way we take in media? - read on to discover more.
In the existing digital age, smart website phones have come to be one of the most common instruments that people are using to watch videos and access media. These days, many social media channels are providing unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends today. These platforms enable users to see a sequence of customised material and interact instantly, making these videos much more interesting and addicting than traditional television. Short form videos are also being used regularly for news and instructional purposes, not just for home entertainment. Subsequently, this pattern is shifting the way people are proactively looking for and counting on to get knowledge, in a much faster, much shorter and more functional format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the way in which people are getting their news reports is also changing. People are significantly turning towards internet news sources, rather than watching television, to learn about ongoing worldly affairs. Nevertheless, at the same time, due to a constant circulation of info, individuals are becoming overwhelmed by big quantities of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and much easier to observe. These days it is common to find news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been important for providing individuals with dependable and authenticated news sources, in a format they can easily identify with.
Over the last few years, with the growth of digital media, the way in which individuals take in media has evolved considerably. For several years, traditional television was the primary source of household home entertainment for the majority of people. However, from the development of internet streaming platforms, many viewers are turning away from scheduled television, particularly among younger individuals. Rather, global media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly affirms the switch in audience consumption habits. These services are popular for permitting individuals to see the programs and movies they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the market.